Help and Guides

Our guides will help you with planning and building your first website, marketing your website to drive more traffic and improving your existing website using your site's visitor data.

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The guides are completely free - click the pdf icon to download

Planning your website

Planning your website

This guide covers the planning stages of building your website including: identifying your target audience, choosing a domain name and hosting, developing site maps and wire frames, and conducting competitor research.

Building your website

Building your website

This guide will introduce you to the concepts behind building a website, including looking at available software, using HTML & CSS and writing a basic web page.

Marketing your website

Marketing your website

This guide provides practical online and offline marketing ideas to help you drive traffic to your site. Areas covered include search engine optimisation (SEO), pay per click (PPC) advertising, affiliate marketing, directories, email marketing, advertising networks, social media, PR, and print advertising.

Improving your website

Improving your website

This guide will introduce you to the methods, tools and resources available for you to analyse your website. Find out how to collect and use data from web analytics, heat maps, user feedback and testing & optimisation to improve your website.